Comparison

Amplitude vs Plausible

Overview

See what users do. Improve what matters.

Amplitude is a digital analytics platform for understanding user behavior and improving product and marketing performance. It brings together analytics, experimentation, session replay, guides, surveys, and AI-powered workflows so teams can measure impact and act faster.

Plausible

Simple and privacy-friendly alternative to Google Analytics

plausible.io →

Plausible is a lightweight, open-source web analytics platform that is GDPR-compliant by default, providing essential metrics without cookie banners or personal data collection.

Which should you choose?

Amplitude is a full product analytics suite with session replay and experimentation, freemium to enterprise. Plausible is simple, privacy-friendly web analytics — cookie-free, GDPR-compliant, self-hostable open source — from $9/month, aimed at startups/SMBs who don't need deep product analytics. Choose Amplitude for in-depth product behavior analysis; choose Plausible for lightweight, privacy-first website analytics without cookies.

TLDR

—If you need in-depth product behavior analysis and experimentation, choose Amplitude.
—If you want lightweight, privacy-first website analytics without cookies, choose Plausible.

Features

—Product analytics
—Session replay
—Heatmaps
—Feature experimentation
—Web experimentation
—Guides and surveys
—Data governance
—AI agents

—Cookie-free tracking
—GDPR compliant
—Pageview and session analytics
—Custom events and goals
—Funnel analysis
—Custom dashboards
—Email reports
—Open source self-hosting

Pricing

Amplitude

freemiumFree plan available

Plan	Price	Notes
Starter	Free	Free plan with 10K MTUs and up to 10M events.
Plus	$49/mo	Starts at $49/month and scales by MTUs; up to 300K MTUs or 25M events.
Growth	Contact sales	Custom MTU or event volume; contact sales.
Enterprise	Contact sales	Custom MTU or event volume; contact sales.

View pricing page →

Plausible

subscriptionFree plan available30-day free trial with no credit card required for hosted Plausible; self-hosted open-source deployment is also available.

Plan	Price	Notes
Self-hosted Open Source	Free	Free software; you provide hosting and operations.
Growth	$9/mo	Hosted plan starting at 10K monthly pageviews.
Business	$19/mo	Hosted plan with more advanced reporting features; scales with traffic.
Enterprise	Contact sales	Custom hosted volume and support.