Comparison

Amplitude vs Mixpanel

Overview

See what users do. Improve what matters.

Amplitude is a digital analytics platform for understanding user behavior and improving product and marketing performance. It brings together analytics, experimentation, session replay, guides, surveys, and AI-powered workflows so teams can measure impact and act faster.

Mixpanel

Product analytics for teams who build better products

mixpanel.com →

Mixpanel is a product analytics platform for tracking user events, analyzing funnels and retention, and running A/B experiments to improve digital product experiences.

Which should you choose?

Both are freemium product analytics platforms with a free tier scaling to enterprise. Amplitude adds session replay, heatmaps, and web/feature experimentation. Mixpanel focuses tightly on event tracking, funnels, retention cohorts, and user flow visualization, priced usage-based from $0.28. Choose Amplitude if you want experimentation and session replay bundled in; choose Mixpanel if you want the sharpest funnel and retention analysis.

TLDR

—If you want experimentation and session replay bundled into your analytics, choose Amplitude.
—If you want the sharpest funnel and retention-cohort analysis, choose Mixpanel.

Features

—Product analytics
—Session replay
—Heatmaps
—Feature experimentation
—Web experimentation
—Guides and surveys
—Data governance
—AI agents

—Event tracking
—Funnel analysis
—Retention cohorts
—User segmentation
—Flows (user paths)
—A/B experiments
—Dashboards
—Data pipelines

Pricing

Amplitude

freemiumFree plan available

Plan	Price	Notes
Starter	Free	Free plan with 10K MTUs and up to 10M events.
Plus	$49/mo	Starts at $49/month and scales by MTUs; up to 300K MTUs or 25M events.
Growth	Contact sales	Custom MTU or event volume; contact sales.
Enterprise	Contact sales	Custom MTU or event volume; contact sales.

View pricing page →

Mixpanel

freemiumFree plan available

Plan	Price	Notes
Free	Free	Includes 1 million monthly events free, plus limited session replay allowance.
Growth	$0.28/mo	Usage-based pricing at $0.28 per 1,000 events after free allowance, with volume discounts.
Enterprise	Contact sales	Custom enterprise pricing and support.
Startup	Free	Eligible early-stage startups can receive the first year free.