Comparison
Mixpanel vs Plausible
Overview
Mixpanel is a product analytics platform for tracking user events, analyzing funnels and retention, and running A/B experiments to improve digital product experiences.
Plausible is a lightweight, open-source web analytics platform that is GDPR-compliant by default, providing essential metrics without cookie banners or personal data collection.
Which should you choose?
Mixpanel is usage-based product analytics focused on event tracking, funnels, retention cohorts, and A/B experiments for product teams. Plausible is simple, privacy-friendly website analytics — cookie-free, GDPR compliant, self-hostable open source — from $9/month, aimed at startups/SMBs. Choose Mixpanel for deep in-product behavior and funnel analysis; choose Plausible if lightweight, privacy-first traffic analytics is all you need.
TLDR
- —If you need deep in-product behavior and funnel analysis, choose Mixpanel.
- —If lightweight, privacy-first traffic analytics is all you need, choose Plausible.
Features
- —Event tracking
- —Funnel analysis
- —Retention cohorts
- —User segmentation
- —Flows (user paths)
- —A/B experiments
- —Dashboards
- —Data pipelines
- —Cookie-free tracking
- —GDPR compliant
- —Pageview and session analytics
- —Custom events and goals
- —Funnel analysis
- —Custom dashboards
- —Email reports
- —Open source self-hosting
Pricing
Mixpanel
| Plan | Price | Notes |
|---|---|---|
| Free | Free | Includes 1 million monthly events free, plus limited session replay allowance. |
| Growth | $0.28/mo | Usage-based pricing at $0.28 per 1,000 events after free allowance, with volume discounts. |
| Enterprise | Contact sales | Custom enterprise pricing and support. |
| Startup | Free | Eligible early-stage startups can receive the first year free. |
Plausible
| Plan | Price | Notes |
|---|---|---|
| Self-hosted Open Source | Free | Free software; you provide hosting and operations. |
| Growth | $9/mo | Hosted plan starting at 10K monthly pageviews. |
| Business | $19/mo | Hosted plan with more advanced reporting features; scales with traffic. |
| Enterprise | Contact sales | Custom hosted volume and support. |
Company Fit
Mixpanel
Plausible
Stacks
Mixpanel
Plausible
Alternatives
Mixpanel alternatives
Plausible alternatives