Comparison

Amplitude vs Google Analytics

Overview

See what users do. Improve what matters.

Amplitude is a digital analytics platform for understanding user behavior and improving product and marketing performance. It brings together analytics, experimentation, session replay, guides, surveys, and AI-powered workflows so teams can measure impact and act faster.

Google Analytics

Understand your data across channels and surfaces

analytics.google.com →

Google Analytics is Google's web and app analytics platform for tracking user behavior, acquisition channels, conversions, and marketing performance across digital properties.

Which should you choose?

Amplitude is a dedicated product analytics platform with session replay, heatmaps, and feature/web experimentation, freemium from a free Starter tier to enterprise. Google Analytics is free-tier web/app analytics focused on acquisition and conversion reporting across channels, with a custom-priced Analytics 360 for large organizations. Choose Amplitude if deep in-product behavior analysis and experimentation are the priority; choose Google Analytics if broad acquisition and traffic reporting across marketing channels is what you need.

TLDR

—If you need deep in-product behavior analysis and experimentation, choose Amplitude.
—If you need broad acquisition and traffic reporting across marketing channels, choose Google Analytics.

Features

—Product analytics
—Session replay
—Heatmaps
—Feature experimentation
—Web experimentation
—Guides and surveys
—Data governance
—AI agents

—Web and app tracking
—Event-based measurement
—Audience insights
—Acquisition reporting
—Conversion tracking
—Exploration reports
—BigQuery export
—Google Ads integration

Pricing

Amplitude

freemiumFree plan available

Plan	Price	Notes
Starter	Free	Free plan with 10K MTUs and up to 10M events.
Plus	$49/mo	Starts at $49/month and scales by MTUs; up to 300K MTUs or 25M events.
Growth	Contact sales	Custom MTU or event volume; contact sales.
Enterprise	Contact sales	Custom MTU or event volume; contact sales.