Comparison
Google Analytics vs PostHog
Overview
Google Analytics is Google's web and app analytics platform for tracking user behavior, acquisition channels, conversions, and marketing performance across digital properties.
PostHog is an open-source product analytics suite with event tracking, feature flags, A/B testing, session replay, and error monitoring deployable as a single platform.
Which should you choose?
Google Analytics is free web/app analytics focused on acquisition and conversion reporting across marketing channels. PostHog is engineer-first product analytics bundling session replay, feature flags, A/B experiments, and error tracking into one open platform, freemium to enterprise. Choose Google Analytics for marketing/traffic reporting; choose PostHog if you want product analytics, flags, and error tracking together in a developer-friendly tool.
TLDR
- —If you need marketing and traffic-acquisition reporting, choose Google Analytics.
- —If you want product analytics, feature flags, and error tracking together, choose PostHog.
Features
- —Web and app tracking
- —Event-based measurement
- —Audience insights
- —Acquisition reporting
- —Conversion tracking
- —Exploration reports
- —BigQuery export
- —Google Ads integration
- —Product analytics
- —Session replay
- —Feature flags
- —A/B experiments
- —Surveys
- —Error tracking
- —Data warehouse
- —Self-hosting option
Pricing
Google Analytics
| Plan | Price | Notes |
|---|---|---|
| GA4 Free | Free | Full GA4 features; data collection limits apply. |
| Analytics 360 | Contact sales | Enterprise tier; higher limits, SLA, dedicated support. |
PostHog
| Plan | Price | Notes |
|---|---|---|
| Free | Free | 1M events/month free; generous limits per product. |
| Usage-based | Contact sales | Pay per event beyond free tier; e.g. $0.000045/event. |
| Teams | $450/mo | Add-on: SSO, SAML, advanced permissions. |
| Enterprise | Contact sales | Custom pricing, SLA, dedicated support. |
Company Fit
Google Analytics
PostHog