Comparison

Pipedrive vs Zoho CRM

Overview

The easy-to-use CRM for winning more deals

Pipedrive is a visual sales CRM designed around pipeline management, helping sales teams track deals, automate follow-ups, and focus on activities that close business.

Zoho CRM

The CRM for the business of the future

zoho.com →

Zoho CRM is a feature-rich CRM platform offering sales pipeline, marketing automation, AI insights, and deep integration with the Zoho ecosystem of 45+ business apps.

Which should you choose?

Pipedrive is a subscription-only, sales-pipeline-first CRM (no free tier) starting at $14/month, aimed at startups/SMBs wanting visual deal management. Zoho CRM has a genuine free tier and scales to enterprise at $40-52/month, adding a Zia AI assistant and broader marketing features. Choose Pipedrive for the simplest, most visual sales pipeline; choose Zoho CRM if you want a free starting tier and more built-in AI/marketing features as you grow.

TLDR

—If you want the simplest, most visual sales pipeline for a small sales team, choose Pipedrive.
—If you want a free starting tier plus built-in AI and marketing features as you grow, choose Zoho CRM.

Features

—Visual sales pipeline
—Deal management
—Email and calling
—Workflow automation
—Activity reminders
—Revenue forecasting
—AI sales assistant (Finn)
—Reporting

—Contact and deal management
—Sales pipeline
—Email marketing
—Workflow automation
—Zia AI assistant
—Analytics and forecasting
—Telephony
—Multi-channel communication

Pricing

Pipedrive

subscription14-day free trial with no credit card required.

Plan	Price	Notes
Lite	$14/mo	Per seat/month billed annually.
Growth	$39/mo	Per seat/month billed annually.
Premium	$59/mo	Per seat/month billed annually.
Ultimate	$79/mo	Per seat/month billed annually.

View pricing page →

Zoho CRM

freemiumFree plan availableZoho CRM offers a permanent free plan and free trials on paid tiers. The official pricing page is region-localized.

Plan	Price	Notes
Free	Free	Free plan for up to 3 users.
Standard	$14/mo	Approximate USD annual-seat pricing; official page localizes currency by region.
Professional	$23/mo	Approximate USD annual-seat pricing; official page localizes currency by region.
Enterprise	$40/mo	Approximate USD annual-seat pricing; official page localizes currency by region.
Ultimate	$52/mo	Approximate USD annual-seat pricing; official page localizes currency by region.