Comparison
HubSpot vs Salesforce
Overview
HubSpot is an all-in-one CRM platform with hubs for marketing, sales, service, CMS, and operations, enabling businesses to manage the full customer lifecycle in one place.
Salesforce is the world's leading CRM platform for sales, service, marketing, and commerce, with Einstein AI and an extensive AppExchange partner ecosystem.
Which should you choose?
Both are freemium CRMs scaling to enterprise, but HubSpot's free tools and $20/month Starter make it easier to adopt early, bundling marketing, sales, service, and CMS. Salesforce is the more enterprise-heavy platform, with Einstein AI, an extensive AppExchange ecosystem, and pricing that climbs steeply (Enterprise $175/month+, Agentforce add-ons $550/month). Choose HubSpot for an easier, more affordable all-in-one start; choose Salesforce if you need deep customization and an enterprise-grade ecosystem.
TLDR
- —If you want an easier, more affordable all-in-one CRM to start with, choose HubSpot.
- —If you need deep customization and an enterprise-grade app ecosystem, choose Salesforce.
Features
- —CRM
- —Email marketing
- —Marketing automation
- —Sales sequences
- —Customer service tickets
- —CMS and landing pages
- —Reporting and attribution
- —AI assistant (Breeze)
- —CRM and contact management
- —Opportunity pipeline
- —Marketing automation (Marketing Cloud)
- —Customer service (Service Cloud)
- —Einstein AI
- —AppExchange ecosystem
- —Reporting
- —Flow automation
Pricing
HubSpot
| Plan | Price | Notes |
|---|---|---|
| Free Tools | Free | Free CRM and entry-level tools across HubSpot products. |
| Starter | $20/mo | Entry-level paid tiers start around $20/month, but exact pricing depends on the selected hub and configuration. |
| Professional | $800/mo | Representative starting point for higher-tier hub pricing; total cost depends on hub, seats, and contact volumes. |
| Enterprise | $3600/mo | Representative starting point for enterprise hub pricing; total cost varies by product and usage. |
Salesforce
| Plan | Price | Notes |
|---|---|---|
| Free Suite | Free | Free entry-level suite. |
| Starter Suite | $25/mo | Per user/month billed monthly or annually. |
| Pro Suite | $100/mo | Per user/month billed annually. |
| Enterprise | $175/mo | Per user/month billed annually. |
| Unlimited | $350/mo | Per user/month billed annually. |
| Agentforce 1 Sales | $550/mo | Per user/month billed annually. |
Company Fit
HubSpot
Salesforce
Stacks
HubSpot