Comparison
HubSpot vs Salesforce
Overview
HubSpot is an all-in-one CRM platform with hubs for marketing, sales, service, CMS, and operations, enabling businesses to manage the full customer lifecycle in one place.
Salesforce is the world's leading CRM platform for sales, service, marketing, and commerce, with Einstein AI and an extensive AppExchange partner ecosystem.
Features
- —CRM
- —Email marketing
- —Marketing automation
- —Sales sequences
- —Customer service tickets
- —CMS and landing pages
- —Reporting and attribution
- —AI assistant (Breeze)
- —CRM and contact management
- —Opportunity pipeline
- —Marketing automation (Marketing Cloud)
- —Customer service (Service Cloud)
- —Einstein AI
- —AppExchange ecosystem
- —Reporting
- —Flow automation
Pricing
HubSpot
freemiumFree plan available
| Plan | Price | Notes |
|---|---|---|
| Free Tools | Free | Free CRM and entry-level tools across HubSpot products. |
| Starter | $20/mo | Entry-level paid tiers start around $20/month, but exact pricing depends on the selected hub and configuration. |
| Professional | $800/mo | Representative starting point for higher-tier hub pricing; total cost depends on hub, seats, and contact volumes. |
| Enterprise | $3600/mo | Representative starting point for enterprise hub pricing; total cost varies by product and usage. |
Salesforce
freemiumFree plan availableSalesforce offers free trials on paid sales suites and also lists a Free Suite at $0/user/month.
| Plan | Price | Notes |
|---|---|---|
| Free Suite | Free | Free entry-level suite. |
| Starter Suite | $25/mo | Per user/month billed monthly or annually. |
| Pro Suite | $100/mo | Per user/month billed annually. |
| Enterprise | $175/mo | Per user/month billed annually. |
| Unlimited | $350/mo | Per user/month billed annually. |
| Agentforce 1 Sales | $550/mo | Per user/month billed annually. |
Company Fit
HubSpot
StartupSMBEnterprise
Salesforce
SMBEnterprise
Stacks
HubSpot