Comparison

Brevo vs Mailchimp

Overview

The all-in-one marketing and CRM platform

Brevo is an all-in-one CRM suite for managing email marketing, SMS, WhatsApp campaigns, transactional emails, and marketing automation across the full customer lifecycle.

Mailchimp

Turn emails into revenue

mailchimp.com →

Mailchimp is an email marketing and automation platform for growing businesses, combining email campaigns, landing pages, and audience management in one tool.

Which should you choose?

Both have free tiers and serve startups/SMBs (Brevo also reaches enterprise). Brevo adds SMS, WhatsApp campaigns, and transactional email alongside marketing automation. Mailchimp focuses on email campaigns with landing pages, A/B testing, and surveys. Choose Brevo if multi-channel messaging (SMS/WhatsApp) and transactional email matter; choose Mailchimp for a more design-focused, email-first campaign experience.

TLDR

—If you need multi-channel messaging like SMS and WhatsApp plus transactional email, choose Brevo.
—If you want a more design-focused, email-first campaign experience, choose Mailchimp.

Features

—Email marketing
—SMS marketing
—WhatsApp campaigns
—Marketing automation
—Transactional email
—CRM
—Landing pages
—Chat

—Email campaigns
—Marketing automation
—Audience segmentation
—Landing pages
—A/B testing
—Surveys
—Social media ads
—Customer journey builder

Pricing

Brevo

freemiumFree plan available

Plan	Price	Notes
Free	Free	Free forever with 300 daily email sends.
Starter	$9/mo	Starts at $9/month; price scales with send volume.
Standard	$18/mo	Starts at $18/month; price scales with send volume.
Professional	$499/mo	Starts at $499/month for larger marketing teams.
Enterprise	Contact sales	Custom pricing.

View pricing page →

Mailchimp

freemiumFree plan availableMailchimp promotes 14-day free trials on paid marketing plans.

Plan	Price	Notes
Free	Free	Up to 250 contacts and 500 sends/month.
Essentials	$13/mo	Starting price; scales with contact tier.
Standard	$20/mo	Starting price; scales with contact tier.
Premium	$350/mo	Starting price; scales with contact tier.