Comparison

Beehiiv vs Mailchimp

Overview

The all-in-one platform for newsletters, websites, and growth

beehiiv is a newsletter publishing platform for creators, publishers, and brands. It combines newsletter delivery, website publishing, monetization tools, analytics, automation, and audience growth features in one product.

Mailchimp

Turn emails into revenue

mailchimp.com →

Mailchimp is an email marketing and automation platform for growing businesses, combining email campaigns, landing pages, and audience management in one tool.

Which should you choose?

Beehiiv is purpose-built for newsletters — publishing, an ad network, and growth tools — freemium to enterprise. Mailchimp is a broader email marketing platform with landing pages, A/B testing, and surveys, freemium up to $350/month Premium, aimed at startups/SMBs. Choose Beehiiv if you're specifically building and monetizing a newsletter; choose Mailchimp for general-purpose email marketing campaigns.

TLDR

—If you're specifically building and monetizing a newsletter, choose Beehiiv.
—If you need general-purpose email marketing campaigns, choose Mailchimp.

Features

—Newsletter publishing
—Website builder
—Ad network
—A/B testing
—Analytics
—Workflow automation
—Subscriber segmentation
—Podcast support

—Email campaigns
—Marketing automation
—Audience segmentation
—Landing pages
—A/B testing
—Surveys
—Social media ads
—Customer journey builder

Pricing

Beehiiv

freemiumFree plan availableNew accounts immediately receive a trial of the Scale or Max plan with no credit card required.

Plan	Price	Notes
Launch	Free	Free forever; up to 2,500 subscribers and unlimited email sends.
Scale	$43/mo	$517 billed annually; subscriber-tier pricing up to 100K subscribers.
Max	$96/mo	$1,151 billed annually; subscriber-tier pricing up to 100K subscribers.
Enterprise	Contact sales	Custom pricing for larger newsletter operations.

View pricing page →

Mailchimp

freemiumFree plan availableMailchimp promotes 14-day free trials on paid marketing plans.

Plan	Price	Notes
Free	Free	Up to 250 contacts and 500 sends/month.
Essentials	$13/mo	Starting price; scales with contact tier.
Standard	$20/mo	Starting price; scales with contact tier.
Premium	$350/mo	Starting price; scales with contact tier.