Comparison
Zapier vs Workato
Overview
Zapier is the most popular no-code automation platform for connecting apps and automating repetitive tasks with multi-step Zaps across 7,000+ integrations.
Enterprise integration and automation platform for orchestrating workflows across apps, data, APIs, and AI-powered processes.
Which should you choose?
Zapier is freemium with the largest app library and simplest setup, from $19.99/year, aimed at startups through enterprise. Workato is usage-based, custom-priced, and built specifically for enterprise-scale governance, security, and large deployments. Choose Zapier for accessible, self-serve automation across thousands of apps; choose Workato if you need enterprise-grade governance and orchestration at scale.
TLDR
- —If you want accessible, self-serve automation across thousands of apps, choose Zapier.
- —If you need enterprise-grade governance and orchestration at scale, choose Workato.
Features
- —Multi-step Zaps
- —App integrations
- —Filters and conditional paths
- —Formatter (data transformation)
- —Tables (built-in database)
- —Interfaces (no-code apps)
- —AI steps
- —Webhooks
- —Enterprise app and API integrations
- —Workflow automation and orchestration
- —Usage-based platform pricing
- —Governance, security, and large-scale deployment controls
Pricing
Zapier
freemiumFree plan availableNew accounts get a 14-day trial of premium features before dropping to the permanent Free plan.
| Plan | Price | Notes |
|---|---|---|
| Free | Free | 100 tasks/month. |
| Professional | $19.99/mo | Starting price billed annually. |
| Team | $69/mo | Starting price billed annually. |
| Enterprise | Contact sales | Custom pricing for advanced governance and scale. |
Workato
usage based
| Plan | Price | Notes |
|---|---|---|
| Standard | Contact sales | Platform edition fee plus usage-based billing. |
| Business | Contact sales | Platform edition fee plus usage-based billing. |
| Enterprise | Contact sales | Platform edition fee plus usage-based billing. |
| Workato One | Contact sales | Platform edition fee plus usage-based billing. |
Company Fit
Zapier
StartupSMBEnterprise
Workato
SMBEnterprise