Comparison
ActiveCampaign vs ConvertKit
Overview
ActiveCampaign is a marketing automation platform for orchestrating customer journeys across email, SMS, and WhatsApp. It combines automation, CRM, content creation, and analytics to help teams personalize outreach and reduce repetitive marketing work.
ConvertKit (now Kit) is an email marketing platform designed for creators, bloggers, and online businesses to grow audiences, send broadcasts, and sell digital products.
Which should you choose?
ActiveCampaign is subscription-only from $15/month, aimed at broader marketing automation with SMS, WhatsApp, and a built-in CRM. ConvertKit has a free tier and focuses specifically on creators — commerce, digital products, and a creator network — up to $50/month Creator Pro. Choose ActiveCampaign for full multi-channel marketing automation across any business; choose ConvertKit if you're a creator monetizing an audience directly.
TLDR
- —If you need full multi-channel marketing automation for a general business, choose ActiveCampaign.
- —If you're a creator monetizing an audience through digital products, choose ConvertKit.
Features
- —Marketing automation
- —Email marketing
- —SMS marketing
- —WhatsApp messaging
- —CRM
- —Content creation
- —Analytics and reporting
- —Landing pages
- —Email broadcasts
- —Visual automations
- —Landing pages and forms
- —Subscriber segmentation
- —Commerce and digital products
- —Creator network
- —Sponsorship marketplace
- —A/B testing
Pricing
ActiveCampaign
| Plan | Price | Notes |
|---|---|---|
| Starter | $15/mo | Starts at $15/month for 1,000 contacts. |
| Plus | $79/mo | Quoted on ActiveCampaign comparison page for 1,000 contacts. |
| Pro | $79/mo | Quoted on ActiveCampaign comparison page for 1,000 contacts. |
| Enterprise | $145/mo | Starts at $145/month for 1,000 contacts. |
ConvertKit
| Plan | Price | Notes |
|---|---|---|
| Free | Free | Up to 10,000 subscribers. |
| Creator | $25/mo | Starts at $25/mo for up to 1,000 subscribers; scales with list size. |
| Creator Pro | $50/mo | Starts at $50/mo for up to 1,000 subscribers; newsletter referral system. |
Company Fit
ActiveCampaign
ConvertKit
Stacks
ActiveCampaign
ConvertKit
Alternatives
ActiveCampaign alternatives
ConvertKit alternatives